Abstract

Penelitian ini membahas mengenai strategi manajemen radio kampus dalam mempertahankan eksistensinya melalui sebuah produksi program Hits Sore di 103.9 Hits Unikom Radio Bandung. Pada penelitian ini penulis menggunakan jenis penelitian kualitatif deskriptif serta dibantu dengan pendekatan secara kontruktivis yang dilakukan langsung di Hits Unikom Radio Bandung. strategi Hits Unikom Radio dalam upaya mempertahankan eksistensi radio kampus melalui program Hits Sore terdiri dari beberapa tahapan. Pertama yaitu tahapan pra produksi yang meliputi perencanaan program, penentuan ide konten serta penyusunan naskah yang di pimpin langsung oleh seorang program director dan produser. Kedua, tahapan produksi yaitu proses berlangsungnya siaran program Hits Sore yang terbagi menjadi tiga yaitu pra on air, on air dan closing yang dibawakan langsung oleh seorang penyiar radio. Ketiga, tahapan pasca produksi antara lain sebagai tahap akhir dari rangkaian produksi program Hits Sore serta proses evaluasi setelah proses siaran selesai yang dilakukan secara berkala terhadap setiap individu dan divisi. 


This research discusses the campus radio management strategy in maintaining its existence through a production of the Hits Sore program at 103.9 Hits Unikom Radio Bandung. In this study, the authors used descriptive qualitative research and assisted by a constructivist approach which was carried out directly at Hits Unikom Radio Bandung. Unikom Radio's Hits strategy in an effort to maintain the existence of campus radio through the Hits Sore program consists of several stages. The first is the pre-production stage which includes program planning, determining content ideas and preparing scripts which are led directly by a program director and producer. Second, the production stage is the process of broadcasting the Hits Sore program which is divided into three, namely pre on air, on air and closing which is delivered directly by a radio announcer. Third, the post-production stage, among others, is the final stage of the Hits Sore program production series and the evaluation process after the broadcast process is completed which is carried out periodically for each individual and division.