Abstract

Penelitian ini menjelaskan tentang pengelolaan media sosial Instagram yang dilakukan oleh Humas Pemerintah Provinsi Jawa Barat dalam upaya pemenuhan informasi bagi publik. Informasi yang disebarkan melalui akun istagram @humas_jabar saat ini telah menarik perhatian pengguna Instagram lainnya dengan dibuat infografis, motions grafis, video grafis, foto dan lain sebagainya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengambilan data melalui wawancara mendalam yang didukung oleh dokumentasi yang relevan dalam penelitian. Konsep four step public relations dari Cutlip, Center, and Broom sebagai acuan peneliti dalam melakukan penelitian ini. Hasil penelitian ditemukan Humas Pemerintah Provinsi Jawa Barat dalam pengelolaan media sosial Instagram untuk memenuhi kebutuhan informasi bagi publik melalui beberapa tahap diantaranya: defining the problem terdiri dari pengumpulan data dan analisis data, planning and programming terdiri dari perencanaan dan strategi komunukasi, taking actions and communicating terdari dari realisasi dan komunikasi, serta evaluating melalui rapat koordinasi dan monitoring harian, mingguan, bulanan.


 


This research explains social media management Instagram conducted by public relations Government of West Java Province in fulfilling of information for the public. The information disseminated through the account Istagram @humas_jabar this point has attracted the attention of other users made with Instagram infographics, motions graphics, photos graphics, video and more. This research used the qualitative approach with case studies. Engineering data retrieval through in-depth interviews, supported by relevant documentation in their research. The concept of a four-step public relations from Cutlip, Center and Broom (Morissan, 2008:108) as a reference for researchers in doing this research. The results of this research is the public relations of the Government of West Java province in managing social media Instagram to meet the needs of the information to the public through several stages including: defining the problem consists of data collection and data analysis, planning and programming consists of planning and staategi komunukasi, taking actions and communicating was composed of realization and communication, as well as evaluating through meetings of coordination and monitoring of daily, weekly, monthly.