Abstract

Penelitian ini mengungkapkan pengelolaan website yang dikelola oleh Humas Dinas Tanaman Pangan dan Hortikultura Provinsi Jawa Barat. Metode yang digunakan yaitu studi kasus. Penelitian ini menggunakan konsep POAC (Planning, Organizing, Actuating, dan Controlling) yang dikemukakan oleh George R. Terry. Hasil penelitian menemukan bahwa proses Planning dalam masa peralihan ke website yang baru. Proses Organizing dimulai dengan pembagian jobdesk sesuai keahlian yang dimiliki. Proses Actuating program kerja, membuat press release, news, desain serta mengambil dokumentasi setiap kegiatan kerja dan proses Controlling melakukan evaluasi kerja staff humas dalam tiga bulan sekali.


This study reveals the management of website managed by Public Relations Unit of Horticulture Office West Java Province to process a content accepted by the public through online media such as websites. The method used is case study. This research uses the concept of POAC (Planning, Organizing, Actuating, and Controlling) proposed by George R. Terry. The results of study explain that the process of planning in the transition to a new website, organizing process begins with the division of jobdesk according to the expertise they have, actuating process of work program, making press release, news, design and taking documentation every work activity and process Controlling to evaluate work of public relations staff in three months.