Abstract

Publikasi adalah kegiatan menyebarluaskan informasi kepada publik. Tujuan penelitian ini untuk mengetahui proses penemuan masalah/pencarian data dan fakta, perencanaan dan pemrograman, mengambil tindakan dan komunikasi, dan kegiatan evaluasi pada publikasi. Penelitian ini menggunakan konsep 4 Steps Public Relations dari Cutlip, Center and Broom. Landasan penelitian ini berpijak pada konsep 4 Steps Public Relations yang mengacu kepada publikasi dan Public Relations. Penelitian ini menggunakan pendekatan kualitatif, metode deskriptif kualitatif dan paradigma kontruktivisme, teknik pengumpulan data yang di lakukan dalam penelitian ini menggunakan wawancara dan observasi. Berdasarkan hasil penelitian diperoleh kesimpulan: pertama, Defining Public Relations Problem: Pengumpulan data travel, menentukan bahan publikasi, koordinasi, sponsorship, pengajuan proposal kegiatan. Kedua, Planning and Programming: Menentukan dan memahami tujuan dan target, planning tema dan desain grafis untuk publikasi. Ketiga, Taking Action and Communicating: Menentukan bentuk publikasi, penggunaan media dalam publikasi dan sasaran komunikasi. Keempat, Evaluations: Melihat respon masyarakat, melihat kunjungan publik P2TKHU, melakukan upaya peningkatan kualitas publikasi.


Publication is the activity of disseminating information to the public. The purpose of this research is to find out the process of finding problems/finding data and facts, planning and programming, taking action and communication, and evaluating activities in publications. This research uses the concept of 4 Steps Public Relations from Cutlip, Center and Broom. The basis of this research rests on the concept of 4 Steps Public Relations which refers to publications and Public Relations. This Research uses a qualitative approach, qualitative descriptive methods and constructivism paradigms, data collection techniques carried out in this research using interviews and observation. Based on the results of the research concluded: first, Defining Public Relations Problem: Collection of travel data, determine material for publication, coordination, sponsorship, submission of proposal activities. Second, Planning and Programming: Determine and understand objectives and targets, planning themes and graphic design for publication. Third, Taking Action and Communicating: Determine the form of publication, use of media in publications and communication goals. Fourth, Evaluations: Seeing the response of the community, seeing P2TKHU's public visit, making efforts to improve the quality of publications.