Abstract

Sebuah video di produksi dengan judul “Living With Muslim With Tommy Limm” dengan gendre vlog religi berhasil menarik perhatian masyarakat. Kemunculannya ditengan banyak video yang di produkasi Film Maker Muslim menjadi hal yang harus di teleti baik secara makna ataupun produksinya. Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pembingkaian media yang dilakukan komunitas Film Maker Muslim terhadap video yang diproduksinya tersebut. Penelitian ini menggunakan metode kualitatif yang bersifat analisis framing model Rober N Entman. Teknik pengumpulan data pada penelitian ini berupa observasi dan dokumentasi. Hasil penetlitian ini menunjukan bahwa adanya pembingkaian media yang dilakukan oleh  komunitas Film Maker Muslim terhadap video Living With Muslim With Tommy Limm. Dalam memframe pesan Islam atau dakwah dalam video Living With Muslim With Tommy Limm dalam channel youtubenya. Film Maker Muslim menggunakan strategi pendekatan sosial. Pemilihan isu juga terlihat dalam ranah sehari-hari yang berkaitan dengan kehidupan beragama atau antar agama dalam pandangan masyarakat.


Kata Kunci: Analisis Framing;Youtube;Video Living With Muslim With Tommy Limm;Film Maker Muslim


 A video produced under the title "Living With Muslim With Tommy Limm" with religious vlog gendre managed to attract public attention regarding religious differences in the purpose of da'wah through entertainment. Its appearance in many videos that are produced by Film Maker Muslim becomes a thing that must be tasted both in terms of meaning and production. The purpose of this study was to find out whether there was a media framing by the Film Maker Muslim community on the video it produced. This study uses a framing analysis method to see how a media can construct messages to audiences. Data collection techniques in this study were in the form of observations and Robert N. Ernman's concepts in analyzing data. The results of this study show that there was a media framing carried out by the Film Maker Muslim community on the video Living With Muslim With Tommy Limm. In memframe the message of Islam or preaching in the video Living With Muslim With Tommy Limm in his YouTube channel. Film Maker Muslim uses a social approach strategy. Election issues are also seen in the everyday realm that are related to religious life or between religions in the view of society. The contribution of Tommy Limm by looking at the background in the video makes this video more interesting and a lot of public attention in delivering his da'wah.


Keywords: Framing Analysis, Youtube, Video Living With Muslims With Tommy Limm, Muslim Film Make